Privacy Policy

Last Updated: 21 June 2025

This policy has been updated to reflect our enhanced behavioural analytics implementation.

Introduction

At Womby, we take your privacy seriously. This policy outlines how we collect, use, and protect your personal information when you use our AI-powered financial complaint analysis platform. By using our service, you agree to the collection and use of information in accordance with this policy.

Information We Collect

We collect the following types of information:

Complaint Content: The content of your financial complaints and related documents for analysis purposes
Behavioural Analytics: Anonymised data about how you navigate and interact with our platform
Usage Patterns: Which features you use, time spent on pages, and completion rates (without personal identifiers)
Technical Information: Device type, browser information, operating system, and performance metrics
Optional Information: Any additional details you choose to provide during the complaint process

Important: All behavioural analytics are collected without personal identifiers and cannot be used to identify individual users. Complaint content is processed solely for analysis purposes and is not shared or used for tracking.

Analytics and Behavioural Tracking

We collect anonymised behavioural data to understand how visitors use our platform and to improve our services. This helps us optimise user experience and identify areas for enhancement.

What We Track

Page Views: Which pages you visit and how long you spend on them
User Journey: How you navigate through our complaint submission process
Button Clicks: Which features and sections you interact with
Form Progress: Where users complete or abandon forms (no form content is tracked)
Tab Engagement: Which analysis sections you review and for how long
Technical Data: Browser type, device information, and performance metrics

Privacy-First Approach

No Personal Data: We never track complaint content, personal information, or sensitive data
No Cookies: Our analytics system does not use tracking cookies
Anonymised IDs: Analysis identifiers are hashed and cannot be reverse-engineered
24-Hour Sessions: Visitor identification resets daily automatically
No Cross-Site Tracking: Data is only collected within our platform

Types of Cookies We Use

Essential Cookies: Required for the website to function properly
Analytics Cookies: Help us understand how visitors interact with our site (Google Analytics)
Preference Cookies: Remember your settings and preferences
Performance Cookies: Help us improve our website's performance

Cookie Consent

We require your consent before setting non-essential cookies. You can control your cookie preferences through our cookie consent banner. You can also manage your browser settings to block or delete cookies at any time.

How We Use Your Information

We use your information for:

AI Analysis: Processing your complaints using our AI system to provide analysis and insights
Service Improvement: Analysing anonymised usage patterns to improve our platform and user experience
AI Model Enhancement: Improving our AI models and service accuracy over time
User Experience Optimisation: Understanding how users navigate our platform to identify improvements
Customer Support: Providing assistance and technical support when needed
Security: Ensuring platform security and preventing fraud or abuse
Legal Compliance: Meeting legal obligations and regulatory requirements

Note: Behavioural analytics are used only in aggregate and cannot be linked to individual users or their complaint content.

Data Protection

We implement appropriate security measures to protect your information against unauthorised access, alteration, disclosure, or destruction. Your data is encrypted in transit and at rest.

All data is encrypted using industry-standard protocols
Access to personal data is strictly controlled
Regular security audits are performed
Data is backed up securely

Data Sharing and Disclosure

We do not share your personal information except:

When required by law or legal process
To protect our rights or property
With service providers who assist in our operations (under strict confidentiality agreements)
In the event of a business merger or acquisition

Your Rights

You have the right to:

Access your personal data
Correct inaccurate data
Request deletion of your data
Object to data processing
Export your data
Withdraw consent for cookies and tracking

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at: privacy@womby.com.au

Updates to This Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the effective date. Your continued use of our service after such modifications will constitute your acknowledgment of the modified policy.